When I talk about startups, I’m talking about startups in general. Every one is different. Kind of like people—personalities matter, but needs matter even more. Some startups are very public…
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Early-stage branding is often misunderstood, and as a result, badly optimized. I see this all the time. Founders tend to think branding is about taste. About finding a look they…
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That might sound counterintuitive, especially coming from a designer, but it’s one of the clearest observations I’ve made after spending years alongside and inside startups at different stages. Most early-stage…
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